In the third quarter, the company reached a mutually beneficial agreement with Comcast ( CMCSA Quick Quote CMCSA - Free Report) -owned NBCUniversal to distribute the latter’s Peacock streaming services that include collaboration around marketing, advertising, and content for The Roku Channel.īuilding on that partnership, Roku launched NBC News in The Roku Channel in time for the final presidential debate, expanding the overall reach and monetization of NBC News alongside its standalone NBC News app on the Roku platform. The ability to access free and premium content on the same platform has been a huge attraction for subscribers. The popularity of its free, ad-supported platform, The Roku Channel is expected to have aided active accounts growth in the fourth quarter of 2020. Investor focus will be on active accounts growth, which is an important metric for Roku.
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